In this discussion, director Charles Evans Jr. and whistleblower Dr. Victor DeNoble examine the groundbreaking documentary Addiction Incorporated.

The film chronicles DeNoble’s shocking discovery while working as a Philip Morris research scientist—that nicotine, when paired with another chemical (acetaldehyde), made cigarettes even more addictive; however, instead of using this knowledge to reduce harm, Big Tobacco buried the research.

Key topics covered include:
✔️ How tobacco executives lied under oath in the 1994 congressional hearings
✔️ The industry’s secret efforts to manipulate nicotine levels to maximize addiction
✔️ DeNoble’s courageous decision to testify despite corporate threats
✔️ The global impact of tobacco addiction and continued industry deception
✔️ How Addiction Incorporated serves as an educational tool to prevent youth smoking