In 2018, Juul was valued at $38 billion, promising a “safer” alternative to cigarettes. Five years later? It lost 95% of its value.

Juul didn’t just disrupt Big Tobacco—it became Big Tobacco. This deep-dive documentary reveals how two Stanford grads built a nicotine empire, only to face lawsuits, government crackdowns, and the public backlash of creating a new generation of addicts.

Why This Story Matters:

✔️ Juul claimed to help smokers quit. Instead, it created millions of new nicotine addicts.

✔️ Their sleek marketing targeted teens, fueling a vaping epidemic.

✔️ Big Tobacco cashed in, proving that history repeats itself.

Key Topics Covered Include:
✔️ Juul’s origin story—How two entrepreneurs set out to fight cigarettes
✔️ The nicotine salt innovation—Why Juul became more addictive than cigarettes
✔️ The viral marketing strategy—How Juul hooked an entire generation
✔️ Juul’s Big Tobacco deal—Why they sold out to Philip Morris
✔️ The FDA crackdown & lawsuits—How Juul went from industry leader to villain
✔️ The future of vaping—Public health debate: harm reduction or addiction crisis?